INSIGHT:

Wagmo pet healthcare plans are better than human healthcare. Like, way better. You get reimbursed in 24 hours, get free grooming, there’s no such thing as “out of network,” and on and on. 

IDEA:

Wagmo has pet plans so good, you'll wish you were a dog. So, naturally, we had a human dress up like one. He shared all his favorite things about being a dog and qualifiying for Wagmo.
 
RESULTS:

We got a 249% growth in website sales, a consistent 3-4 ROAS on all channels, and gained 11,000 followers in less than 3 months. 





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