INSIGHT:

Riding electric scooters in NY used to be illegal and punishable with a $300 fine. Despite that, people weren't getting tickets.

IDEA:

Riding electric scooters in NY used to be illegal and punishable with a $300 fine. Despite that people weren't getting tickets.



LEVI ELECTRIC RESULTS:


4x avg. CTR, 5x increase in sales, and a 10x decrease in CPC. Also, a whole buncha PR.


Mashable, Observer, New York Business Journal, Patch, international news.