INSIGHT:

British tourism is suffering. American millennials are choosing travel destinations with experiences that appeal to their interests – like rock concerts, and brunch. We wanted to show them Great Britain has that stuff too.

IDEA:

Millennials don’t listen to brands. So, we got "British Famous" influencer Diane Morgan to talk to them for us. Through a series of four films and 256 pieces of content, she got their attention by doing things they love, in British places they’d adore.

RESULTS:

25% increase in ticket sales.






We made our case (study).






256 pieces of content.







Social ads.



All content drove to our landing page, which featured in-depth articles about specific millennial travel interests and, ultimately, a booking portal.