Money. Pointless meetings. Terms like, “boil the ocean.” A lot of things stand in the way of getting business done. So, we created the Get Business Done campaign, and took on all of them.


We established the lighthearted new social tone for the brand, and executed a media plan that redefined American Express B2B forever.


With a multimillion dollar media spend we delivered 40% over goal on all KPIs, including a 3x increase in new member sign ups. 

In the spirit of getting business done, and to optimize performance based on facebook’s best practices, we made case studies in 16-seconds.

We created visually alluring, snarky content that better fit the social sphere than Amex’s traditional content.

It all drove to in-depth case studies on open forum, and ultimately a conversion funnel that turned interest into purchase.